John Jantsch
1) Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide
Author
Language
English
Formats
Description
As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures...
Author
Language
English
Formats
Description
Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.
Marketing has changed drastically with the introduction of a growing array of digital channels and it's difficult for small business owners and marketing executives to keep up. As a result, marketing initiatives have become fragmented as marketers focus on individual...
Author
Publisher
linkedin.com
Pub. Date
2019.
Language
English
Description
Take your business to the next level. Learn how to scale your startup by defining your brand, refocusing your energy, hiring the right people, and delegating work.
Take your business to the next level. Many entrepreneurs and small business owners find it difficult to make the transition from startup to mature company. But if you want to make your big idea even bigger, it's critical to shift your mindset. You need to define what you do best, communicate...
Author
Publisher
linkedin.com
Pub. Date
2017.
Language
English
Description
Learn about the fundamentals of lifecycle marketing, including what it is, why a lifecycle approach is beneficial, and how to build a custom hourglass for your organization.
Modern marketers work with buyers who have a wealth of information and options at their fingertips at all times. Lifecycle marketing—which forces you to carefully examine each stage of the customer journey—can help you work smarter in this evolving landscape by allowing you...
Author
Publisher
linkedin.com
Pub. Date
2018.
Language
English
Description
Keep up with the pace of mobile in your marketing. Learn how to prep your website and emails for mobile visitors, optimize mobile transactions, advertise on mobile, and much more.
Jump into the world of mobile marketing and reach customers on the go. In this course, review basic mobile marketing concepts and trends and learn how to prepare each aspect of your web presence—from your website to your social media posts—for today's mobile customer....
Author
Publisher
linkedin.com
Pub. Date
2018.
Language
English
Description
Join marketing expert John Jantsch as he steps through how to market your professional services.
Marking any kind of professional service—from legal representation to music lessons—requires a certain finesse. As you're selling your expertise and time instead of a tangible product, your marketing content must quickly establish that you're trustworthy, highly skilled, and able to tackle a pressing problem. In this course, marketing expert John...
Author
Publisher
linkedin.com
Pub. Date
2018.
Language
English
Description
Discover how to create content that generates leads for your business. Learn about the benefits of great content and discover how to create a content lead generation plan.
Great content isn't merely eye-catching. By creating high-quality content that educates and connects with people, modern marketers can build trust—and turn more of their prospects into customers. In this course, learn how to create content that generates leads for your business....
Author
Publisher
linkedin.com
Pub. Date
2019.
Language
English
Description
Discover tools and techniques to optimize your site, content, and marketing strategies for voice-activated search.
Voice search is changing online marketing. Using the voice-activated technology embedded in computers, phones, TVs, and smart hubs, customers can find information, shop, and get recommendations on the go—without ever accessing a keyboard. It’s important to understand how this new style of search affects how customers find your business....
Author
Publisher
linkedin.com
Pub. Date
2019.
Language
English
Description
Learn how to market a business to local customers using Google, Yelp, Facebook, and other local marketing tools and best practices.
94% of local buyers start their search online—even if they’re just going to purchase something around the corner. That’s why it’s more important than ever for local businesses to have a digital presence. In this course, John Jantsch explains how to put your business on the map using the most up-to-date local...
Author
Publisher
linkedin.com
Pub. Date
2016.
Language
English
Description
Learn how to create a sophisticated growth plan for your marketing team with tips from John Jantsch, founder of Duct Tape Marketing.
John Jantsch, founder of Duct Tape Marketing, walks through the best practices for setting up a sophisticated growth plan for your marketing team. His practical steps go beyond growth hacking and involve making strategies and plans that will stick and be successful. He shares his favorite stories of successful growth...
Author
Language
English
Description
A guide for creating a deeper relationship with the entrepreneurial journey
The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs, and anyone who thinks like one, a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life. The book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. Designed as a daily devotional, it is arranged in...
Author
Language
English
Description
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses.
Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
By studying the ins and outs of companies that...
Author
Language
English
Description
Learn to make your small business marketing as simple, effective, and affordable as duct tape.
In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want.
In this audio book you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps:
• First, learn the basics...
Author
Language
English
Description
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word-of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even a stranger with similar tastes over anything thrust at them by a faceless company.
Most business...
Author
Language
English
Description
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to bestselling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head.
It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while...
Author
Language
English
Description
To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand - grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results.
Many businesses and marketers toss up a brochure-style website,...